News

Solve continues to grow its Connection Strategy department by adding Dana Petersen as a Senior Connection Strategist. Working as a digital marketing guru at several different agencies and start-ups, as well as being on the Board of Directors at TogetherDigital Twin Cities, Petersen brings veteran leadership to Solve’s team. “We’re beyond excited to have Dana joining our Connection Strategy squad,” says Neil James, Associate Director of Connection Strategy at Solve. “She brings a wealth of capabilities that’ll help continue to broaden our skill set, especially in the areas of digital strategy and analytics.”

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Solve has recently joined Nostos – a newly formed global network of like-minded, independent agencies with different capabilities and talents. Nostos agencies are able to collaborate with one another based on areas of specialty when the need arises. Ashleigh Penrod, Strategy and Operations Lead for Nostos, made the announcement at Solve and introduced the agency staff to the network. Rob White and Eric Frost (founders of Zeus Jones and initiators of the Nostos concept) were also on-hand to celebrate the occasion with a whisky (aka single malt scotch) tasting.

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To extend Goodwill’s latest branding effort centered on freshening the retailer’s image, Solve has created a revamped in-store experience. The point-of-sale system includes entrance/exit and donation signs, exterior window clings, shopping carts, fitting room signage and a range of posters. Using a vibrant and energetic lifestyle approach consistent with the existing campaign, core materials communicate Goodwill’s noble mission of helping create jobs for people in need. The new materials will begin rolling out into Goodwill stores later this year.

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Putting its own unique spin on last week’s celebration of Cinco de Mayo, Solve put its employees’ guacamole-making skills to the test in its fourth annual Guac-Off Challenge. Accompanied by fresh margaritas and El Diablos, team members gathered Friday afternoon with their own specialty guacamole recipes. Participants voted on a range of different creations, and in a hotly contested taste-off, the winner was Miriam – bringing a smoky rendition of guacamole infused with chipotle seasoning, paprika and habanero peppers. It was delicious.

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Peter Lansky has recently been promoted to the position of Senior Connection Strategist at Solve. In his new role, he’ll take on additional responsibilities within Solve’s growing Connection Strategy department. “Since joining us just over two years ago, Peter has demonstrated not only an understanding of the media landscape, but brought creative and innovative thinking to a number of our clients – particularly across social channel activations,” says Neil James, Associate Director of Connection Strategy. “He’s become a key player on our team, and we’re excited to see Peter continue to grow in his new role.”

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