News

As a new member of the BrandLab program, focused on changing the face of the industry by preparing diverse students for careers in marketing and advertising, Solve is excited to welcome its first BrandLab intern. Robert Adams is joining the agency for the summer. He’s a Minneapolis native, recently completing his first year at Augsburg University. While at Solve, Robert will be getting an immersive experience across all departments, shadowing different team members while contributing real-time to the agency’s output. “I’m truly excited to get a chance to work at Solve,” says Robert. “As an aspiring advertising professional, Solve’s definitely an agency I can learn a lot from.”

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Anna Dean recently started at Solve as an Accounting Assistant. An accounting major at Iowa State University, Anna will sharpen her skills within Solve’s accounting department, helping track overall financial activity and invoice processing. “We’re delighted to bring Anna onto our team,” says Solve Controller Steve Klein. “Her energy and enthusiasm for numbers are fantastic, and she’ll be a huge asset as our agency continues to grow and our accounting needs increase.” 

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To help cultivate brand experience and passion for client Indian Motorcycle, Solve recently sent team members to a motorcycle rider training course. Once training has been completed, employees are free to take Solve’s Indian-issued bikes out on the open road (choosing from the classic Chieftain or sporty Scout Bobber).

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Over-The-Top Situations Launch Iconic Fuel Brand Into New Era

After being awarded the account in late 2018, Solve is breaking its first campaign for Sunoco. Tasked with expanding the brand’s appeal beyond its high-performance racing heritage, the “Fuel Your Best” campaign comedically harnesses the emotional surge of having a full tank of high-quality fuel.

The campaign features Sunoco customers performing at hyperbolic, peak levels, leaving on-lookers wondering “what got into you?” Centered around fueling up on gas and snacks at a local Sunoco, one spot features a woman in her minivan, deftly executing a thrilling, stunt-like driving maneuver to grab the last prime parking spot at work. Another spot features a young karate student who appears to have failed at chopping his stack of cinder blocks, but to the surprise of his sensei, ends up wreaking havoc in the dojo.

“We’re excited to harness our new brand position in such a disruptive way,” said Fred McConnell, Director of Marketing, Sunoco Fuels. “We repeatedly heard from consumers they feel ready to take on the world once they’ve fueled up at Sunoco. The new campaign perfectly captures that feeling.”

Solve worked with New York-based directing trio JEAN Collective to produce the spots. The campaign will continue to roll out over the summer across Sunoco stations, national television, radio and digital/social content. The initial spots can be viewed here: https://www.solve-ideas.com/sunoco-fuel-your-best-campaign/.  

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La Academia second-grader Liam Pautz (son of Solve account director Andrew Pautz) was recently named the Minnesota state winner in this year’s Doodle For Google competition. Creating a design for the Google homepage to the theme of “When I grow up, I hope…,” Liam is now competing nationally amongst all of the other state/territory winners. The top vote-getters from each age group will move on as the five national finalists. Please click here to visit the Doodle For Google page and cast your vote for Liam’s artwork (K-3 category). You can vote once per day all week long.

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