News

Halle Wassink has joined Solve as the agency’s Office Coordinator. A graduate of the University of Minnesota, she’s also a social media aficionado. With a passion for organization, Halle will be responsible for keeping Solve’s office up-and-running on a daily basis, providing employee support across travel and meetings, and creating a welcoming environment for agency visitors. “As we re-open our office and continue to grow, the Office Coordinator role is a very important one,” says Solve Director of Operations/Partner Kara Brower. “We love Halle’s energy, and we’re excited to add her to our team.”

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Allie Swearingen recently joined Solve as a Connection Analyst, continuing to bolster the agency’s Connection Strategy team. She previously worked with UnitedHealthcare, as well as British music group Hip Hop Brunch. She’ll join the rest of her team to help drive target audience understanding and pave the way for innovative media strategies. “We’re delighted to continue adding to our team with Allie,” says Rebecca Underwood, Solve Associate Director of Connection Strategy. “Her natural curiosity will complement and amplify our approach to delivering cut-through thinking for our clients.”

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Popular dairy brand siggi’s – makers of skyr, the traditional Icelandic yogurt – recently hired Solve to create a fresh branding effort. Launched in 2008 by Icelander Siggi Hilmarsson, siggi’s is looking to drive additional awareness in the competitive yogurt category. With a vast portfolio spanning yogurt, drinkable yogurt, plant-based and kids’ products, the brand is best known for its use of simple ingredients and low sugar.

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To celebrate #LEGOBuildDay, the Solve team put together a LEGO Technic 1:8 scale model of the iconic Porsche 911 GT3 RS – paying tribute to long-time client Porsche. Containing 2,704 pieces and measuring over 22 inches long, the LEGO set was a fun outlet for Solve employees to express their creativity in different ways. “We love working with Porsche,” says Solve Associate Creative Director Joe Stefanson, who led the build. “Making content for them is one thing – but building one of their products out of LEGO has been a new and exciting type of challenge.”

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As Solve continues expanding its Connection Strategy team, Rylee Callahan has joined the agency as a Connection Analyst. Prior to Solve, Callahan honed her digital and social media skills with the YMCA’s marketing department. She’ll be working alongside her teammates to help craft digital strategies and execute forward-thinking campaigns for Solve’s clients. “We’re pumped to have Rylee on board with us,” says Rebecca Underwood, Solve Associate Director of Connection Strategy. “We’ve loved seeing her passion for helping brands carve a presence in the digital space, and know that she’ll be a huge asset to our team and our partners.”

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