Janelle Erickson Joins Solve As Senior Writer

Agency Taps Dubai For Latest Talent Addition

Janelle Erickson is trading the desert heat of Dubai for the chill of Minnesota winters. Solve’s newest creative hire joins the agency from Leo Burnett in Dubai. Erickson represents the agency’s commitment to scour the globe in search of the right talent. “We like the world view Janelle brings. Her work demonstrates big thinking in non-traditional spaces and an ability to connect with diverse audiences,” says Solve Creative Director Eric Sorensen. Last year, Erickson won two Cannes Lions for her work for Nawras, a leading telecom provider in the Middle East and North Africa. Her passion for traveling led her to TBWA Dubai four years ago. Prior to her time overseas, she worked at Wong Doody in Seattle.

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