Ground-Breaking Work For Medifast Launches

Solve rang in 2013 with the launch of our revolutionary multi-channel campaign for the weight loss brand Medifast. A year in the making, the “Conversations With Yourself” campaign features real Medifast clients sitting down with their leaner, healthier selves and talking through their weight issues. The effort required two shoots in the same location, nine months apart. Participants were filmed in January 2012 before going on the Medifast plan and then again in September to complete the conversation. The work is generating lots of buzz in the press. Read the New York Times article here. Read the Adweek article here.

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