Agency’s Poke At Video Views Recognized As 2016 Finalist

Solve’s Blank Video Project demonstrated that a totally blank video can go “viral.” After considerable industry press and exposure, the One Club has named the effort a Finalist in the 2016 One Show. Winners will be announced during Creative Week in New York this May. View the case study here.

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Agency To Handle Branding For Bath And Kitchen Leader

Solve has been awarded the account for American Standard without a formal review. Based in Piscataway, NJ, American Standard is a leading North American bath and kitchen manufacturer. The company produces high performing fixtures and stylish faucets and sinks. The agency will provide brand and connection strategy, messaging and implementation across traditional, experiential and digital channels.

“We have tremendous confidence in Solve; the principals have a long history building iconic brands as well as experience in our category,” said Jeannette Long, VP Brand Marketing for American Standard Brands. “Their work for brands like Porsche and Bentley is stunningly beautiful and strategically guided. It’s the combination we were after, “ added Long.

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In a move to further up the agency’s production game, Solve has added Michael Long as Studio Artist. Long joins the agency from Crispin Porter + Bogusky in Boulder where he worked on Infiniti, Best Buy, Domino’s and Kraft. “As a digital artist, Michael is a rock star. We love his design eye and commitment to great work. We’re eager to turn him loose on our expanding client roster,” says Solve Executive Creative Director Hans Hansen.

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Bentley Introduces Modern Day Bentley Boys, Infuses Youthful Spirit To Kick Off Third North American Motorsport Season

Solve is working with client Bentley Motors to support the launch of the brand’s third motorsport season in North America. Bentley enters the 2016 season with a dialed-up attitude and new racing team of young drivers. Bentley Team Absolute Racing takes control of the 2016 Continental GT3 as the brand’s modern day Bentley Boys.

Opening on March 6, the race season takes Bentley to some of the most iconic racetracks in the country. Solve will support Bentley’s racing schedule with digital, social, print and events. “The Bentley brand has been reinvigorated by motorsports in North America,” said Account Director Shawn Hansen. “Bentley has developed a strong following among younger fans who would have otherwise looked past the Bentley of old.”

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Well-Known Author And Cartoonist Cites Solve Study In Addressing Ruse Of Marketing Vanity Metrics

Tom Fishburne, Founder and CEO of Marketoonist, cited Solve’s ‘Blank Video Project’ as inspiration in his weekly cartoon titled “Marketing Vanity Metrics.” Marketoonist, a weekly newsletter that uses cartoons as shareable media to help large and small businesses, has grown to reach 100,000 business readers and has had its cartoons featured by the Wall Street Journal, Fast Company, Forbes and The New York Times.

This week, Marketoonist challenges marketers to choose actionable vs. vanity metrics. Author Fishburne asserts that in an increasingly data-driven landscape, brands and marketers must resist the temptation to use Likes or Views as proxies for success. The same point of view was provocatively exposed last year by Solve in a well-documented agency experiment titled ‘Blank Video Project,’ featured in this week’s Marketoonist newsletter and cartoon.

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Bi-Annual Conference Hosted In Houston Celebrates Momentum Of Strategic Plan

Solve’s True Value team was on hand as True Value executives touted initial results of the recently implemented strategic plan at the 2016 Spring Reunion. Themed “The Value of Momentum,” the event took place at George Brown Convention Center in Houston. Weekend highlights included hearing first-hand success stories from retailers and the announcement of additional investments in technology, paint and supply chain. True Value continues its commitment to be the industry’s number one locally owned hardware co-op.

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The Porsche 911–the icon of the Stuttgart, Germany-based sports car manufacturer–ranked highest in its segment, receiving the J.D. Power Award as the vehicle with the highest level of initial quality in the premium sports car segment. The Initial Quality Study, now in its 26th year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study captures problems experienced by owners in two distinct categories: design-related problems and defects and malfunctions. J.D. Power and Associates Initial Quality Study tests vehicles from a total of 34 international automakers in its U.S. survey.

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Agency Employee Stars As Curtis In Musical Comedy ‘Sister Act’

A team from Solve enjoyed an evening of music and theater and witnessed coworker Andre Shoals in the well-reviewed production of ‘Sister Act.’ Based on the 1991 film starring Whoopi Goldberg, ‘Sister Act’ tells the story of nightclub singer Deloris Van Cartier hiding as a nun after witnessing boyfriend Curtis cap an associate in the alley behind his club. Featuring the music of Alan Menken, ‘Sister Act’ is winding up its successful run later this month. “We believe strongly in celebrating creativity in every form,” said Solve Executive Creative Director Hans Hansen. “Our team is proud of Andre’s acting career and shared a great evening together.”

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Agency Wins Competitive Pitch For Famed Hotelier Brand

Following a competitive review, Solve has been hired by Radisson, one of the world’s most-recognized hotel brands. The move marks the agency’s first foray into the hospitality category. Part of the Carlson Rezidor Hotel Group, one of the world’s largest hotel groups operating in over 110 countries and territories, Radisson is embarking on a significant brand journey. The agency will provide global brand positioning and identity, as well as target audience definition, connection strategy, media buying and messaging across traditional, digital and social channels.

“We’re delighted to partner with Solve. Their strategic and creative vision were impressive,” said Richard Flores, Vice President of Branding for Radisson and Radisson RED.

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Social Media Campaign Leverages “Shop Now” Button To Drive Online Sales

Fresh, award-winning premium cheese can now be delivered to your door thanks to a recent partnership between Président Cheese and AmazonFresh. For consumers living in AmazonFresh markets, groceries ordered by 10:00 a.m. can be delivered to one’s doorstep by dinnertime. To help spread awareness of the innovative partnership, Solve created a geo-targeted social media campaign utilizing recently launched “shop now” ad units on Facebook and Instagram. The effort features appetizing content from the Solve-created “Life Well Paired” campaign.

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