New Brand Campaign Influences True Value Fall Reunion

Biannual Sales Meeting Is Record-Setting Success

True Value Company’s recent Fall Reunion in Chicago’s McCormick Place saw a 5-year high in attendance across the company’s independent store owners, company vendors and corporate support team. The biannual (spring and fall) meeting showcases the company’s product lines and business plans for the upcoming year. In partnership with the True Value marketing team, Solve helped redesign the brand experience for this fall’s meeting to be closely aligned with their recently launched national brand campaign.

“‘Behind Every Project Is A True Value’ is a powerful brand idea,” said True Value VP, Marketing and Chief Customer Officer, Blake Fohl. “More than just a message in our national advertising, we’re driving the idea into the very soul of this organization – our 3,300 independent store owners and their customer service teams.”

Solve touched numerous parts of the experience including crafting an interactive brand building workshop for store owners. In addition, store owners were invited to step into a video booth and share how they live the brand every day. Heartfelt stories of retailers proudly partnering with customers in their communities to enable successful project completion were captured on video and played on screens throughout the show floor.

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