Abu Dhabi Commercial Bank Celebrates UAE National Day

Solve-produced “Your Ambitions, Our Inspiration” Brand Video Debuts For National Holiday, Puts Exclamation Point On 2015 Brand Campaign

Solve client Abu Dhabi Commercial Bank (ADCB) utilized UAE National Day to launch their latest brand video in the ongoing ‘Ambition Visualized’ campaign. Filmed in Arabic and subtitled in English, the film utilizes native citizens of the UAE speaking about their personal ambitions and pride in their nation. The December 2nd national holiday celebrates the country’s birth and eventual unification of the seven emirates. “Without the collaboration of the ADCB marketing team and our production partners we would have never been able to pull off such an impactful brand statement in the UAE’s native tongue,” said Ryan Murray, Account Director.

The ‘Ambition Visualized’ campaign was recently shortlisted in the brand experience category for the 2015 MENA Effie Awards. Click to watch the “Your Ambitions, Our Inspiration” national holiday video.

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