Solve Recognized Among Most Creative Branded Pop-Ups

Solve has been recognized for one of the year’s most creative examples of experiential marketing. HubSpot, a leading industry blog, has curated a list of 15 innovative and visually stunning pop-up events. In their simplest form, pop-up events are temporary retail spaces that offer consumers an immersive setting to get to know a brand.

The list includes some of the industry’s most talked about pop-ups of the year including Früt, a fake “luxury” lingerie pop-up store selling only Fruit of the Loom undergarments, and the Organic Valley Coffee Shop, a Manhattan pop-up café with a folksy farmer proprietor promoting organic half-and-half. Ironically, Solve’s pop-up was for the agency itself. A pop-up agency was taken to campuses around the country to recruit intern candidates. The small-scale replica of Solve tripled the amount of applications the agency received to its intern program.

by