Solve Wins The V Foundation Cancer Research Account

Charity Founded By ESPN And Coaching Legend Jim Valvano

After a competitive review, Solve’s been hired by The V Foundation for Cancer Research. Based in Cary, North Carolina, The V Foundation was formed in 1993 by ESPN and the late Jim Valvano, beloved basketball coach of North Carolina State. Since 1993, the foundation has funded more than $150MM in research grants across all cancer types. Solve’s role will include helping the organization build on and expand its passionate base beyond sports fans.

“We’re honored to add The V Foundation to our roster,” said Roman Paluta, Solve Director of Business Development. “Working with an organization dedicated to curing cancer and saving lives is tremendously inspiring and motivating.” Solve will provide brand positioning and identity, target audience definition, connection strategy and messaging and implementation across all channels. The work will appear in fall, 2016.

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