Solve Lands True Value Account

Agency To Help Hardware Retailer Contemporize Its Brand

Solve has been hired as brand agency of record by True Value Company, one of the world’s largest retailer-owned hardware cooperatives, headquartered in Chicago. The win follows up a strong 2012 for the fast-growing Minneapolis agency.

During a competitive review, True Value asked three undisclosed agencies to develop a brand position founded on the company’s rich history and independent owner base to help power the nearly 3,300 retailer-owned True Value hardware stores into the future. According to Blake Fohl, True Value’s VP, Marketing and Chief Customer Officer, “In addition to demonstrating a deep understanding of our brand and store owners, Solve brought exciting, actionable insights into our emerging customer and a compelling, potent creative platform.”

“True Value is an iconic American brand and a true pillar of the communities it serves,” said John Colasanti, Solve CEO. “The cumulative energy of thousands of entrepreneurial retailers is formidable and we’re looking forward to harnessing that passion,” added Colasanti. The agency’s duties will include brand/customer strategy, multi-media creative and media strategy/planning.

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