Solve Attends Best Of France Festival With Client Président Cheese

Times Square Event Draws Thousands, Introduces New Yorkers To Europe’s Leading Cheese Expert

A team from Solve helped client Président Cheese activate its sponsorship of the Best of France festival. The biannual festival drew over 500,000 attendees to New York City’s Times Square over the weekend. As a major sponsor, Président Cheeses and Butters were featured in a sampling booth and at recipe demonstrations. Additionally, Président Butter set a Guinness World Record for the world’s largest butter sculpture, which featured the Parisian skyline. The event served as the launch for the brand’s upcoming “Life Well Paired” integrated campaign, which is their first major effort with Solve.

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