Solve Client Shopko Launches New Brand Platform

Shopko Unveils Overhauled Image, Branding; Company Set To Build 200 More Stores

As recently reported, Solve client Shopko unveiled a new brand positioning and communication platform at its Teammate Forum on Thursday, June 25. The initiative is part of the company’s commitment to invest more heavily in the Shopko brand and forge a deeper connection with customers. Solve worked with Shopko to develop the new brand strategy, which will be introduced to store employees across the country in a coordinated rollout this summer. “Sharing the new look and voice of our brand is a proud and inspiring moment for our company,” said Shopko’s CEO, Peter McMahon. The new brand will make its consumer debut this fall.

by