Solve Client Cascadian Farm Wins Halo Award

Cause Marketing Forum Recognizes “Bee Friendlier” Campaign With 2015 Silver Halo

Solve’s “Bee Friendlier” Campaign has been recognized with a 2015 Silver Halo Award by the Cause Marketing Forum. Recognizing U.S. and Canadian campaigns that do well by doing good, the Cause Marketing Halo Awards are dedicated to honoring marketing campaigns that yield social as well as financial dividends.

The centerpiece of the Cascadian Farm “Bee Friendlier” campaign was a wildflower seed bombing event. Targeting a piece of land surrounded by organic crops, a plane dropped over 1 million native wildflower seeds to create an aerial seeding event that would bring pollinators to the area. A video of the flower bombing was featured on a microsite that served as the hub of the bee conservation movement, where it received over 1.33 million views in just the first six weeks.

The stunt was covered in The New York Times, was tweeted about more than 3 million times, and discussed in 791 online spaces. Tens of thousands of wildflower seed packets continue to be mailed to consumers and the campaign scored 3.5 million impressions while 1 million wildflowers wave in the breezes of California’s Yolo County.

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