Solve Breaks Work For Cascadian Farm Organic Brand

Campaign Is First For General Mills Brand Following Agency’s Win

Since winning the Cascadian Farm AOR assignment in a competitive review earlier this year, Minneapolis agency Solve has focused on helping the organic brand in its effort to support and sustain bees. Solve is launching the Cascadian Farm “Bee Friendlier” website featuring information on the plight facing bees, ways consumers can help them thrive and links to program partners (view the site at www.bee-friendlier.com). The site also includes a Bee Photo Booth, which allows visitors to show their support by attaching bee beards and bee hair to their profile pictures and sharing them socially (enter the Bee Photo Booth at www.bee-friendlier.com/bee-booth). Solve partnered with Pixel Farm to create the Bee Friendlier website. The site will be promoted across a range of digital and social media properties.

“Cascadian Farm is an optimistic, mission-based brand who believes that everyone has the power to make significant, positive changes to the world around them, “ said John Colasanti, Solve CEO. “The Bee Friendlier initiative is a true testament to the brand’s commitment to better food and a better planet. We’re excited to be their agency partner.” Colasanti added.

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