Solve Readies New Campaign For Orbea Bikes

Shooting its latest campaign for bike client Orbea, a team from Solve was recently in southern California. Enjoying a brief respite from Minnesota’s harsh winter wind chills, our team traveled to Santa Barbara, to shoot with a group of professional cyclists currently training there. Orbea high-end racing bikes, hand-assembled in Spain’s Basque region, are ridden by serious competitors in the sport’s highest echelons. “These bikes are incredible. It’s amazing to see how fast the pros can push them,” said Solve Creative Director and cycling enthusiast Hans Hansen.

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