Earlier this week, Solve Chairman and veteran Effie judge John Colasanti participated in a Global Multi-Region jury for the effectiveness-based organization. Each year, industry leaders assemble on Effie juries to evaluate the most effective marketing efforts that run across multiple regions worldwide. Colasanti was joined by marketing experts from across the world, including representatives from Mastercard, NBCUniversal, Ogilvy and R/GA.

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Move Part Of Agency’s Senior Leadership Evolution

Ryan Murray, Solve eight-year veteran, was named President of the independent Minneapolis agency. Along with this leadership move, current President/Founder Corey Johnson becomes CEO and CEO/Founder John Colasanti moves to Chairman at the ten-year old, two-time Ad Age Small Agency of The Year.

Previously Director of Account Management/Partner, Murray’s contributions to the agency’s growth are significant. In addition to overseeing the Account Management group, he’s led the agency’s largest clients, spearheaded numerous successful new business efforts, been an internal culture driver and served on the company’s leadership team.

“Nobody’s played a bigger role in Solve’s success than Ryan,” said Solve Chairman John Colasanti. “His ambition, collaborative nature and inextinguishable internal flame for great thinking make Ryan a special agency talent,” Colasanti added.

According to Solve CEO Corey Johnson, “Ryan’s curiosity and enthusiasm for shaping the industry will serve us well going forward. I’m looking forward to partnering with him as we plot our next decade.”

“I’m honored and excited about the opportunity to join Solve’s executive team,” said Solve President Ryan Murray. “Observing John and Corey’s leadership approach over the years has been invaluable. I’m looking to inject my perspective and drive further growth to what they’ve built.”

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Gas Station Brand Launches Loyalty Program With “Drop What You’re Doing” Message

As drivers continue to emerge from the pandemic, Sunoco’s introducing its Loyalty Program by canvasing high-density hangouts, asking consumers to get to Sunoco to fuel up and instantly save.

The launch is anchored around Tom Brady’s highly anticipated return to Foxborough this Sunday, October 3. Street decals, aerial banners and spots on Patriots Radio Network will surround the big game stating, “The GOAT’s return can wait. Sunoco Go Rewards come first.” TV, social and outdoor ads in key markets extend the sentiment with contextual headlines at Topgolf, bars, gyms, coffee shops, salons and Uber tops.

Filling your tank is typically a task accomplished on your way from point A to point B. With the launch of its instant savings Loyalty Program, Sunoco suggests fueling up should come before everything else.

A series of spots and social videos – from lauded director Steve Miller of Radical Media – support the campaign, comedically portraying characters from brides to burglars who forgo higher priorities in order to fuel up and save with new Sunoco Go Rewards.

“We’re excited to bring our app-based loyalty program to market in such a disruptive and contextual way,” said Fred McConnell, Marketing Director at Sunoco.

Led by agency partner Solve, the integrated effort ramps up through the fall with campaign placements at the Fillmore concert venue and Lincoln Financial Field in Philadelphia, across thousands of Sunoco stations, as well as TV, radio and digital/social content. The work can be viewed here.

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