As an extension of its “Fuel Your Best” campaign, Solve client Sunoco is launching a new cinema spot in conjunction with the release of “F9: The Fast Saga” – the latest film in the Fast & Furious franchise. The brand activation integrates with Sunoco’s “Fuel Your Best” messaging focus on fueling potential of its drivers, not just their cars. The new spot (shown below) will run during the summer as additional campaign elements roll out across various media.

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After starting at Solve as an Accounting Assistant two years ago, Anna Dean has been promoted to Accounting Manager. Always eager to step up and broaden her expertise, Dean has been taking on added responsibilities across all aspects of Solve’s financial picture. “We’re really happy to promote Anna,” says Solve Director Of Operations/Partner Kara Brower. “She consistently gives 110%, driven by a constant curiosity and hunger that’ll continue to fuel her career.”

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Solve welcomed three interns this week – Nijah Brown, Peter Iwuh and Autumn Jackson. All of them are students at Morgan State University in Baltimore. As part of its Project Pipeline – an effort centered around providing advertising classroom curriculum for HBCUs to help inspire industry careers – Solve has partnered with Morgan State the last two semesters, delivering in-depth agency perspective via a range of topics and real-world assignments. This past spring semester culminated with an opportunity for a nine-week summer internship at Solve, with Brown, Iwuh and Jackson ultimately being selected as the intern group. “Nijah, Peter and Autumn were standout students, and we’re excited to have them join us this summer,” says Andrew Pautz, Solve Director of Business Development/Partner. “Whether they end up working for Solve or a different agency following graduation, our goal is to spark student interest in an advertising career.”

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Two Solve employees – Hope Mueller and Rebecca Underwood – were named to AdFed Minnesota’s 32 Under 32 during an annual award ceremony spotlighting the best and brightest of the industry’s up-and-coming talent. This year’s 32 Under 32 are deemed The Disrupters, recognizing young advertising minds who disrupted the industry in spite of a challenging year. Congratulations to Hope and Rebecca on this well-deserved recognition. #TipOfTheCap #SolveCollectiveMight

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Solve recently hired Olivia Childs as a Junior Art Director. A graduate of Southern Methodist University’s advertising and design program, Childs has already gained recognition for her work, earning multiple Student ADDYs and being recognized in CMYK’s Top New Creatives Showcase. “Olivia has an incredible sense for distinctive design, especially for a recent college graduate,” says Brian Platt, Solve Executive Creative Director. “Her passion and work ethic are unmatched, and we’re excited to have her joining our growing creative team.”

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Every Food Has A Social Media Holiday, But Cheese Is More Than Every Food

From World Coconut Day to National Stuffed Mushroom Day, there’s no shortage of food-centric holidays clogging foodies’ social media feeds. But given the passion and puns cheese garners on social, Président Cheese plans to separate the cream from the meme. The brand’s determined to elevate June 4th – deemed National Cheese Day – with the creation of a limited-edition cheese tasting box.

Leveraging the brand’s iconic red hue, the elegantly packaged collection mimics a traditional box of Valentine’s Day chocolates – the twist being, it’s filled with delectable, bite-sized gourmet cheeses. Included is an assortment of award-winning Président cheeses spanning classic French Brie to imported Manchego. Each box comes thoughtfully arranged with tasting notes identifying the cheeses, flavor descriptions and suggested pairings.

“Cheese deserves more. It plays a central role in holidays from Easter to Thanksgiving. We couldn’t let the day get lost among the random food calendar,” says Hope Mueller, Solve Account Supervisor. “This effort recognizes the passion people have for cheese and the versatile role it plays in peoples’ lives. Amplifying National Cheese Day gives cheese its due on the level of beloved traditional holidays.”

To spread the love, Président Cheese is gifting the boxes to a select few of social media’s ultimate cheese lovers like @thecheeseknees_. Allowing all consumers an opportunity to indulge, the brand is also giving away dozens of specialty cheese collections. Passionate cheese lovers across the country can enter to win by following @presidentcheese on Instagram and sharing their National Cheese Day post to their stories.

The effort was spearheaded by the brand’s creative agency Solve. With the widest range of domestic and imported specialty cheese in the U.S., Président Cheese is using this flag-planting National Cheese Day activation as another step toward infusing its products into everyday culture.

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Solve recently added Jimmy Zimmerman as Associate Creative Director. After starting his career at DDB and Y&R, Zimmerman spent four years working at agencies in Australia. His portfolio has garnered recognition from the Effies, as well as digital/social-led award platforms W3 and The FWA. “We were pumped at the opportunity to bring Jimmy in,” says Sean Smith, Solve Executive Creative Director/Partner. “An art director by trade, he’s got a great eye and a strong understanding for how to create ideas that break through across channels.”

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