Low diversity within advertising agencies is largely due to the limited number of students of color being exposed to the profession. Recognizing this, Solve created Project Pipeline – developing its own advertising classroom curriculum for HBCUs to help inspire industry careers. Solve is currently partnering with Baltimore-based HBCU Morgan State University to deliver an in-depth agency perspective and curriculum. As recently detailed in the Minneapolis Star Tribune, Solve’s weekly guest lectures cover a range of topics, including “What Is Advertising?” “Emotional Positioning,” “Media Connections,” “Working At An Ad Agency” and “Bringing An Idea To Life.” Each class integrates a series of activities to keep students engaged and provide an open mic platform for asking questions. “Diversity is central to Solve’s mission and culture,” says Solve CEO/Founder John Colasanti. “Ultimately, we’re committed to making our agency and industry more diverse by fueling a pipeline that hasn’t previously existed.”

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Shaina Gillmann recently joined Solve’s account management team as Account Manager. Starting her career at event and experience agencies, Shaina’s worked on a variety of brands including Hyatt, Jack Link’s and Land O’Lakes. “We’re thrilled to be adding Shaina to our team,” says Solve Director of Account Management/Partner Ryan Murray. “She brings a tremendous amount of energy and impactful experience that we know will contribute to our output.”

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