A team from Solve recently completed an integrated shoot in Kongsvinger, Norway for a new client. Given the current virtually driven atmosphere, many of the production’s aspects were handled remotely. Spanning video content, digital and social, the campaign will break in October 2020. Solve worked with directing duo Matias & Mathias and female-owned, LA and NY-based production company Epoch to capture all of the content.

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Solve client Indian Motorcycle has been named a 2020 Effie winner for its FTR 1200 street bike launch campaign. Established more than 50 years ago, the Effies are considered the top industry award for advertising effectiveness. With the awards gala being held virtually this year, the agency will know the level of the win – Gold, Silver or Bronze – at the end of September. A noteworthy result of the entry included stealing share from dominant leader Harley-Davidson to get Indian back on the map in a suffering category. “This campaign kind of had it all – the most daunting of challenges, an exciting, high-energy production and incredibly impactful results,” says Solve Executive Creative Director/Partner Sean Smith, who led the effort for the agency. “We congratulate all of our clients at Indian Motorcycle on this well-deserved recognition.” The campaign case and work can be viewed here.

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