Released this week, Raymond James’ latest spot highlights the financial services firm’s unwavering, foundational commitment to its clients and their financial well-being. The company’s conservative, long-term approach is designed to weather the ups and downs of life’s journey. “Raymond James has always done business with people at the center,” says Solve Associate Creative Director Joe Stefanson. “Through the use of a simple animated technique, we conveyed this especially timely message in a unique, brand-appropriate manner.” Solve worked with French illustrator Differantly and Los Angeles animation house Elastic to achieve a disruptive style that reminds consumers we’re all in this together.

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“What Exactly Is It That You Do?” That’s the thought-provoking theme in Solve’s recent piece authored by Group Creative Director Brian Platt. The commentary – covered in Muse by Clio – offers a raw take on today’s WFH culture and the new level of accountability that comes with it. When isolated and appearing as nothing more than small squares on computer screens, there’s no place for anyone to hide anymore. The spotlight shines brighter than ever on what it is that everyone brings to the table – and truly reveals who “has the goods,” and who doesn’t.

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