Agency To Partner With Iconic Fuel Brand

Following a national agency search and competitive review, Solve has been awarded the account for Sunoco Fuels. Based in Dallas, TX, the Sunoco brand is synonymous with quality and excellence. Sold at over 5,000 Sunoco-branded retail locations in 30 eastern and southern states, Sunoco has been powering American drivers and communities for over 130 years. As reported in Adweek and Campaign, the assignment also includes the brand’s APlus convenient stores, one-stop shops offering everything from fresh hot coffee to ice cold drinks, groceries, snacks—even fresh hot foods and delicious craft beers at select locations.

Sunoco is especially well-recognized among racing enthusiasts worldwide and is the world’s largest manufacturer and marketer of racing fuels, distributing gasoline to more than 500 racetracks worldwide. It’s the official fuel of NASCAR, NHRA and 50 other racing series in the United States.

“Solve impressed us with their thinking, creativity, and ego-less culture” said Fred McConnell, Director of Marketing, Sunoco Fuels. “With a strong brand and new leadership, our business is poised for aggressive growth. Solve is just the right partner to help take us to the next level.”

by

Successful “Inspired Days” Campaign Continues Into 2019

Inspired Closets, a premium brand within the $9 billion home storage and organization category, is introducing a new TV spot within its ongoing national campaign this week from AOR, Minneapolis-based Solve. As reported in The Drum, the television spot features a woman rehearsing her introduction, seemingly prepping for a blind date. The story unfolds to reveal she’s in fact going to meet her adoptive son for the first time.

The television commercial was shot by Harrison Schaaf of award-winning production company Whitelist, based in Los Angeles, and will be part of the brand’s multi-media, multimillion-dollar campaign in 2019. The national campaign includes broadcast, print, digital and social content, and dealer support materials.

by