Indian Motorcycle Print Campaign Honored Among World’s Best

The Indian Motorcycle “Set The Standard” brand print campaign from Solve has been awarded Silver by Graphis, The International Journal of Visual Communications. The Graphis 2019 Advertising Annual presents the best advertising campaigns of the year, selected by judges from hundreds of entries submitted from around the world. The Silver award is the just the latest recognition for the “Set The Standard” campaign, which was also recently featured in the 2018 Communication Arts Design Annual. “We’re extremely flattered to have our work recognized among the very best creative done in the world this past year,” said Sean Smith, Solve Executive Creative Director/Partner.

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Patrick Foulks has joined Solve as senior connection strategist, with a resume that spans 8 years on both the agency and client side. Having worked on brands including Target and Mutual of Omaha, the University of Minnesota graduate brings a depth of digital media knowledge to the agency. “We’re pleased to have Patrick join our team,” says Solve President Corey Johnson. “He’ll play a key role in furthering the data-driven insights we can bring our clients to amplify their real-time success in the constantly changing media landscape,” he added.

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Chef Jon Wipfli Brings His Hit BBQ To Agency

If you smelled the aroma of mouth-watering barbeque near Solve last week that’s because the agency hosted Chef Wipfli and the latest offerings from his new food trailer, Animales BBQ. The rising star Chef and cookbook author treated Solve employees to his take on Southern traditions ranging from classic ribs to Texas hot links. Solve decided it was a wonderful way to toast goodbye to the end of summer and summer-like weather, treating the entire agency to a BBQ lunch.

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Solve has hired Molly Dukich, who joins the agency from Adtaxi where she served as digital strategist. With a background that includes digital strategy and implementation, Dukich joins Solve as connection strategist stepping in to help serve the agency’s growing digital demands. In her most recent role, the Minnesota native served as point person leading social media recruitment efforts for Valleyfair and Kings Island amusement parks. “Molly has shown she can master process and outcomes,” says Solve President Corey Johnson. “We’re pleased to add her skills and energy to our team.”

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Fresh Produce Leader Rolls Out Basket Of Berries On Wheels

Driscoll’s, the country’s largest produce brand based on dollar sales, tapped Solve to help spread its #BerryTogether message with an experiential activation. Centered on the fact that berries amplify the joy of people being together, the #BerryTogether campaign included social media, OOH, and quite literally, a sampling vehicle – a Driscoll’s Berry Truck. Resembling a giant basket of fresh berries, complete with oversized raspberries, strawberries, blackberries and blueberries atop the roof, the Driscoll’s Berry Truck drove through local communities like an ice cream truck dispensing berry parfaits and other sharable berry treats.

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Solve Adrenaline-Fueled Campaign Launches Highly Anticipated FTR 1200

On October 1, at the pre-eminent motorcycle industry show Intermot Expo in Cologne, Germany, Indian Motorcycle officially unveiled the FTR 1200. A genre-busting bike representing the iconic brand’s biggest product news in decades, the model is being lauded as Indian’s next landmark bike to attract a new generation of riders.

Born of Indian Motorcycle’s recent back-to-back championships in American Flat Track Racing, the bike incorporates the aggressive styling of Indian’s FTR750 race bike and serves it up in a jaw-dropping, street-legal version. The launch campaign from Solve, “Born on the dirt. Built for the street.,” rolls out across social media, website and printed materials. The unveiling film, entitled “Garage,” features the song “I Only Want You” from indie-rock supergroup Eagles of Death Metal.

“The FTR 1200 represents a new era in Indian Motorcycle’s storied history. We took great care to signal a new day at every turn, from how we shot the riding footage, to the track, to the cast,” said Sean Smith, Solve Executive Creative Director/Partner.

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