BeerAdvocate Ratings List New Brew At Top Of Ranking

Just two months after its release, Founders Brewing Company’s Solid Gold has already become the top-rated American Adjunct lager on BeerAdvocate. Founded in 1996, BeerAdvocate is widely considered the go-to website for news, reviews and guidance about beer. In its ranking, Solid Gold leads the top lager ratings ahead of lagers from breweries including Narragansett, 3 Floyds and Flying Dog. Solve provided creative and media support for the March rollout of Solid Gold.

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New Goodwill Campaign From Solve Freshens Brand, Activates Mission

Long known as a place to drop off gently used donations when decluttering your home, Goodwill-Easter Seals Minnesota looks more like an eclectic retailer for millennials in new work from Solve. The new campaign was created to drive home the purpose of Goodwill, which is eliminating barriers to help people get jobs. While not widely known, the workforce training and services Goodwill provides sets it apart from other charities.

“We needed to evolve our brand perception to better align with our mission. Since 1919, we’ve been transforming lives by eliminating barriers to work. When you donate or shop at Goodwill, you help Minnesotans go to work,” said Melissa Becker, Marketing and Communications Director, Goodwill-Easter Seals Minnesota. With over 50 retail stores throughout Minnesota, the organization helps move 4 people into the workforce every single day.

The new campaign includes television, OOH, and video content for digital and social. A partnership with St. Paul’s Lake Monster Brewing has outfitted the brewer’s taproom with soft seating sourced from area Goodwill retail stores. Taproom POS carries the message that all items are for sale from Goodwill with proceeds going to its local services and programs.

“HOW IT ALL ADDS UP” :30 TV

Lake Monster Brewing “Taproom Installation”

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