Solve welcomes Rachel Madden as Account Director. She joins the agency from Catapult Marketing where she led the Nestlé account. Madden brings additional high-caliber brand experience having worked on Walgreen’s, Campbell’s and Clorox earlier in her career. Well-versed throughout the marketing funnel, Madden has a proven track record of significantly contributing to her clients’ success. A graduate of Ithaca College in New York, Madden played collegiate rugby while earning her degree in International Relations. “Rachel has a keen mind and a strong sense of urgency – we value both,” said Solve CEO and founder, John Colasanti. “We’re excited to have her join our team as we look toward great things in 2018,” he added.

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Florida-based Financial Services Firm Chooses Solve Following National Search

Raymond James, a premier financial services firm, has awarded agency-of-record duties for its national advertising account to Minneapolis-based Solve following a competitive review led by search consultancy The Burnett Collective. Known for their client-first commitment and customer service orientation, Raymond James financial advisors are among the industry leaders in client satisfaction and reputation. The St. Petersburg, FL-based firm reported record net revenues and net income for fiscal year 2017.

“We believe that Raymond James occupies a unique space in our industry, providing advisors innovative resources and advanced technologies so that they can offer their clients both sophisticated and personalized advice and service,” said Mike White, Chief Marketing Officer of Raymond James. “After a thorough review, we were very impressed with Solve’s understanding of our brand, mission and culture. They demonstrated provocative creative thinking and a deep understanding of what makes us different to a growing number of financial advisors and their clients,” said White.

“In our business, we’re exposed to a vast number of client corporate cultures,” said Solve CEO and founder John Colasanti. “Raymond James’ culture is unlike any other in its unwavering commitment to their financial advisors and their clients. It’s no wonder they have such high satisfaction ratings. Their client-first culture is the very foundation of a powerful brand story we’re eager to begin sharing,” added Colasanti.

As national agency-of-record, Solve is responsible for all creative, media, research and digital deliverables.

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Campaign Marks First Work From Agency Following Account Win

Inspired Closets, a premium brand within the $10 billion home storage and organization category, is unveiling a national campaign this week from new AOR, Minneapolis-based Solve. Sold through a selective network of branded dealers across the country, Michigan-based Inspired Closets offers custom-designed closets as well as pantries, mudrooms, laundry rooms and garages.

“The closet is a room that’s easy to overlook; we’re going to change that. Inspired days start in Inspired Closets,” said Solve CEO and founder John Colasanti. A television spot tells the tender story of a mother returning to the professional workforce now that her children have reached school age, her “work experience” as a parent not to be discounted by hiring managers. A print ad headline reads, “Get ready. To take on the world.”

The campaign kicks off this week with the sponsorship of the 2018 HGTV® Dream Home in Gig Harbor, WA. As the exclusive sponsor for home storage and organization, Inspired Closets has designed and installed organization solutions for closets, a pantry and the garage within the HGTV Dream Home. The national campaign includes broadcast, print, digital and social content in addition to the HGTV sponsorship and dealer support.

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Solve just wrapped shooting new content for client American Standard. Continuing to expand the recently launched “Porcelain Valley” brand campaign, the content features highly innovative new products being introduced in 2018. The new work is set to debut later this month across a range of touch points. Solve partnered with Chicago-based The Norman Brothers.

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