Food Innovator & Restaurateur Brings Her Lifelong Passions To Solve

After an inaugural session from singer/songwriter Adam Levy of The Honeydogs, Solve’s “Internity” program dove deep into the trendy world of wholesome and organic foods. Organic food pioneer Brenda Langton, founder/owner of leading Minneapolis organic restaurant, Spoonriver, and creator of the Mill City Farmer’s Market shared her story of bringing the organic food movement to the people of Minneapolis, St. Paul and beyond. Brenda shared her insights on fostering an in-demand restaurant, mentoring young food entrepreneurs and staying true to your passion regardless of popular opinions. The session was kicked off with popular recipes from Brenda’s award-winning Spoonriver Cookbook prepared by Solve employees.

Session 3 takes place Thursday, July 13th and will feature yogi Ben Vincent.

by

Initial Effort For Start-Up Meat Stick Brand Defies Gift Convention

Solve believes dads would rather receive a meat bouquet than a tie or pair of socks. So, in its first work for Oakbrook, Illinois-based DiMario Foods, the agency partnered with its new client to develop custom meat stick bouquets as a Father’s Day gift.

The bouquets featured a variety of 20 DiMario meat sticks wrapped in branded craft paper, hand-tied with twine and a fishing bobber, enclosed in a box with the headline, “You Don’t Celebrate The Man Who Brought You Into This World With A Pair Of Socks, You Do It With A Bouquet.” The bouquets were promoted a week before Father’s Day on Amazon, Facebook and Etsy. Additionally, the agency worked with DiMario to execute on-the-street intercepts and personal deliveries (arranged through Twitter requests) in Chicago over Father’s Day weekend.

by

Singer/Songwriter Shares Personal Journey Of Musical Inspiration

Solve’s “Internity” program successfully kicked off yesterday featuring singer/songwriter Adam Levy of The Honeydogs. Adam played several songs throughout the session and shared highlights from his career, focusing on where he’s found creative inspiration and his process for collaborating to create his most meaningful work. The entire session was broadcast via Facebook Live. Solve team members were joined by five non-agency employees, recruited from non-traditional settings, including one who participated from Singapore.

Session 2 takes place Monday, June 26 and will feature organic food pioneer Brenda Langton. It will also be shared via Facebook Live.

by

Solve Client Rally Cycling Will Defend Six-Year Win Streak At North Star Grand Prix

Solve client Rally Cycling heads into its hometown race, the North Star Grand Prix, in Minneapolis June 14-18 with strong momentum. To date, the men and women of Rally Cycling have tallied 37 wins, including two stages of the WorldTour ranked Amgen Tour of California, and stepped onto the podium on 78 occasions.

Last year the team dominated the North Star Grand Prix, holding the leader’s yellow jersey from start to finish, taking three stages and sweeping the podium with Evan Huffman, Brad Huff and Tom Zirbel. This year, the team will look to keep its win streak alive with a strong team led by defending champion, Huffman.

by

Director Shahir Daud Brings Music Video Thrill 

Solve recently had a team on location shooting “Morning Ritual,” a story about how an everyday routine can be transformed by the inner pull to drive a Porsche sports car. The new work, part of Porsche’s “Only A Sports Car Takes You There” campaign, breaks later in June and will air through July, the most popular season for sports cars. Solve worked with New York-based Shahir Daud and production company North known for their youthful approach and rock star-like visual effects.

by

Team Digs Into Science Behind Animation House’s Creativity

Solve recently had a team visit the Science Museum Of Minnesota for an exclusive showing of “The Science Behind Pixar.” The special exhibition provides an in-depth look at Pixar’s filmmaking process and lets visitors experience first-hand the technology that brings each film to life. “We can learn a great deal by observing one of the most renowned engines of creativity on our planet,” said Solve Account Director Andrew Pautz who coordinated the event. “We walked away with a new level of creative inspiration,” he added.

by

“Internity” Demonstrates Agency’s Forever Learning Philosophy

Instead of hiring eager college undergrads this summer, Solve’s taking a different approach and turning its entire staff into interns. Dubbed “Internity,” the program reflects the company’s belief that learning is never done.

The Internity program features an unconventional faculty of leading minds who will serve as instructors for agency-wide educational sessions throughout the summer, beginning June 15. By design, instructors were chosen from worlds outside of marketing (including musician Adam Levy, venture capitalist Matt Otterstatter, yogi Ben Vincent, organic food pioneer Brenda Langton, and others). They’ll each offer unique, valuable, mind-broadening creative perspective.

Beyond bettering its employees, Solve’s interested in impacting the local community, as well. For each session, the agency will offer five non-employees a chance to join the intern ranks. Interested candidates can view details and apply here. Through posters and digital outreach, the agency will source Internity applicants from a variety of non-traditional places, including senior living centers, country clubs and coffee shops.

Internity is the latest example of Solve’s tradition of redefining the conventional summer intern model. Check out last year’s on-campus, pop-up “5-Minute Internship” here.

by