Solve Congratulates Client Founders On Edging Wicked Weed Brewing In USA Today Bracket Madness

Coinciding with college basketball’s March Madness, USA Today created a craft brewery bracket inviting readers to vote for their favorite. The bracket began with 32 craft breweries, all seeded by USA Today sportswriter Chris Korman. Founders began as the number 1 seed in the Tap Station 2 region and overcame Lawson’s Finest, Dogfish Head, Cigar City and Russian River on the way to the final. Nearly 22,000 votes were cast in the final round with Founders garnering 52.01% of the votes. Cheers to our friends at Founders!

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Agency Tasked With Increasing Brand Understanding

For nearly 100 years, Goodwill-Easter Seals Minnesota’s mission has centered on being a leader in workforce development by eliminating barriers to work and independence. Through its 45+ retail stores, donations, educational programs and placement services, the organization positively impacts the community by placing four people in the workforce every day. Despite its purposeful intent and success, Goodwill-Easter Seals suffers from low awareness and unclear brand perceptions. Solve has been tasked to help define and clarify the Goodwill-Easter Seals proposition and spread it through a focused, multi-platform communication program launching this fall.

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Galbani looks to expand its presence in America

With an initial kickoff at the Fancy Food Show in San Francisco last month, Solve recently launched a new campaign for client Galbani Italian Cheese. Focused on building the brand’s credibility here in America by tapping into a deep heritage in Italy, the first consumer work hits print publications early this year, with continued rollout across various media and digital/social, experiential and in-store platforms throughout 2017.

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