Charity Founded By ESPN And Coaching Legend Jim Valvano

After a competitive review, Solve’s been hired by The V Foundation for Cancer Research. Based in Cary, North Carolina, The V Foundation was formed in 1993 by ESPN and the late Jim Valvano, beloved basketball coach of North Carolina State. Since 1993, the foundation has funded more than $150MM in research grants across all cancer types. Solve’s role will include helping the organization build on and expand its passionate base beyond sports fans.

“We’re honored to add The V Foundation to our roster,” said Roman Paluta, Solve Director of Business Development. “Working with an organization dedicated to curing cancer and saving lives is tremendously inspiring and motivating.” Solve will provide brand positioning and identity, target audience definition, connection strategy and messaging and implementation across all channels. The work will appear in fall, 2016.

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Solve recently led a brand summit for client Founders Brewing Company. The 2-day strategic workshop welcomed participants from Founders’ executive and marketing teams. Founders’ leadership remains committed to nurturing its brand and culture, key ingredients to the brewer’s success, while the company continues to enjoy its status as America’s fastest growing craft beer. The brand summit took place at The Bay Pointe Resort just outside Grand Rapids, MI, home of Founders Brewing Company.

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Senior Talent Brings Fashion And Retail Expertise to Agency

To bolster its experience in fashion and retail, Solve has hired Juliann Luce as Account Director. Luce’s wide-ranging experience spans client marketing, agency account management and publishing. Her past responsibilities include marketing roles at Gucci, Elle Décor and Target. On the agency side, Luce has worked at PMH on Athleta and JCPenney. Most recently, she was a Senior Manager, Marketing at Best Buy.

“Having worked on both the client and agency side, and with deep fashion and retail experience, Juliann brings valuable perspective to the agency,” said John Colasanti, Solve CEO. “Her reputation for driving business success and forging strong relationships with her teammates and clients align well with what we’re building,” added Colasanti.

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5-Minute On-Campus Internship Gives Recruits Real Taste Of Agency Life

To recruit summer interns, Solve created an outdoor pop-up agency modeled after its Minneapolis office and took it on the road to campuses including University of Wisconsin/Madison and Northwestern University in Evanston, Illinois. Candidates were able to show their stuff during a 5-Minute Internship in an authentic agency environment. Top performers were given an on-the-spot interview. The agency will decide on selected interns by May 1.

Read more at Adweek

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Topical Extension To Agency’s “More Common Than You Think” Campaign

The “More Common Than You Think” campaign for client Epilepsy Foundation of Minnesota (EFMN) uses everyday occurrences to raise awareness that seizures are more common than most people think. As America’s tax filing deadline approaches, Solve is using Tax Day to raise epilepsy awareness. Solve has developed a social media push letting people know seizures are more common than audits. According to Forbes, 1 in 100 Americans will be audited. But 1 in 10 Americans will have a seizure in their lifetime. The effort from Solve debuted this week.

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Agency’s Poke At Video Views Recognized As 2016 Finalist

Solve’s Blank Video Project demonstrated that a totally blank video can go “viral.” After considerable industry press and exposure, the One Club has named the effort a Finalist in the 2016 One Show. Winners will be announced during Creative Week in New York this May. View the case study here.

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Agency To Handle Branding For Bath And Kitchen Leader

Solve has been awarded the account for American Standard without a formal review. Based in Piscataway, NJ, American Standard is a leading North American bath and kitchen manufacturer. The company produces high performing fixtures and stylish faucets and sinks. The agency will provide brand and connection strategy, messaging and implementation across traditional, experiential and digital channels.

“We have tremendous confidence in Solve; the principals have a long history building iconic brands as well as experience in our category,” said Jeannette Long, VP Brand Marketing for American Standard Brands. “Their work for brands like Porsche and Bentley is stunningly beautiful and strategically guided. It’s the combination we were after, “ added Long.

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Solve bolsters its team with latest hire Laura Moorhead, who joins the agency as an account manager. Most recently, Moorhead was a senior account executive at Geometry Global, stewarding brands on behalf of General Mills and Kimberly-Clark. The Wisconsin native is a graduate of the University of Minnesota. “Laura brings an impressive and rounded skill set to our account team,” says Solve Account Director Andrew Pautz, adding “she’ll help us take on our growing needs.“

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