Agency Conducts Staging Exercise Prior To Hitting Road For University Tour

To recruit summer interns, Solve is bringing its agency on the road. A fabricated agency modeled after Solve headquarters includes a lobby, collaborative workspace and a conference room. A trial run of the pop-up model took place this week at the Butcher & The Boar parking lot across from the agency’s office before beginning the university tour. The pop-up will be placed outdoors on campus quads. Solve’s initial two stops this week include Northwestern University in Evanston, IL and The University of Wisconsin in Madison, WI.

Called the 5-Minute Internship, the internships take place at the traveling pop-up agency. Individuals who perform well during their five-minute internship will be interviewed on the spot for a chance to land a coveted slot in the summer intern program. “Solve’s summer program is focused on actual client work, and we want to see how candidates perform in a real, fast-paced ad agency environment,” said Ryan Murray, Solve Account Director. “We are completely bypassing the traditional screening methods of cover letters and resumes going to blind inboxes.”

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Agency Explores Nuances Of Guest Experience Across North American Properties

Crossing the continent from Toronto to Phoenix, Solve’s Radisson team has traveled to a mix of Radisson properties, meeting key staff members who deliver the hotel guest experience. In addition to leading in-depth interviews, Solve’s leadership team has served as hotel employees in roles from housekeeping to dining services to guest check-in. “This first-hand immersion deepens the agency’s understanding of the unique experience Radisson provides its guests,” said Solve Account Director Drew Hack.

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In a move to further up the agency’s production game, Solve has added Michael Long as Studio Artist. Long joins the agency from Crispin Porter + Bogusky in Boulder where he worked on Infiniti, Best Buy, Domino’s and Kraft. “As a digital artist, Michael is a rock star. We love his design eye and commitment to great work. We’re eager to turn him loose on our expanding client roster,” says Solve Executive Creative Director Hans Hansen.

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Solve Unveils New Work For Founders Brewing Company

Solve debuts its first work for Founders Brewing Company in the form of a social media program for Dirty Bastard Scotch Ale on St. Patrick’s Day. Brewed with seven varieties of imported malt and a right hook of hop power, Dirty Bastard ain’t for the wee lads. Founders’ award-winning scotch ale is the very first beer created by founders Dave Engbers and Mike Stevens of Grand Rapids, Michigan-based Founders Brewing in 1997. Dirty Bastard, the “Scotch Ale With Attitude” is being further supported with digital media, distributor programs, and on- and off-premise communications.

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Colasanti Leads Jury Including Sarah Personette, Head Of Global Business Marketing, Facebook

John Colasanti, CEO of Solve, has again been invited to judge the final round of the North American Effie Awards in New York City, serving this year as jury chair. A former member of the Effie Worldwide Steering Committee, and a 20-time recipient of the honor, Colasanti was asked to lead the jury gathered to judge this year’s finalist submissions. Winners will be announced at the 2016 Effie North America Awards Gala in New York on June 2.

The Effie Awards are known by advertisers and agencies worldwide as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success. Since 1968, winning an Effie has become a global symbol of achievement.

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Solve is looking for four talented summer interns (two account/media, two creative). As a summer intern you’ll be dropped into our world and asked to contribute from day one. So in order to select our summer recruits, we’re skipping the traditional cover letter and resume thing and inviting applicants to spend five minutes as a Solve intern at our pop-up agency. 
It’s aptly called the 5-Minute Internship. You’ll get a chance to work with Solve employees on real agency tasks—everything from strategy to creative brainstorming. Learn more about the shortest internship in advertising here.

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Bentley Introduces Modern Day Bentley Boys, Infuses Youthful Spirit To Kick Off Third North American Motorsport Season

Solve is working with client Bentley Motors to support the launch of the brand’s third motorsport season in North America. Bentley enters the 2016 season with a dialed-up attitude and new racing team of young drivers. Bentley Team Absolute Racing takes control of the 2016 Continental GT3 as the brand’s modern day Bentley Boys.

Opening on March 6, the race season takes Bentley to some of the most iconic racetracks in the country. Solve will support Bentley’s racing schedule with digital, social, print and events. “The Bentley brand has been reinvigorated by motorsports in North America,” said Account Director Shawn Hansen. “Bentley has developed a strong following among younger fans who would have otherwise looked past the Bentley of old.”

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Well-Known Author And Cartoonist Cites Solve Study In Addressing Ruse Of Marketing Vanity Metrics

Tom Fishburne, Founder and CEO of Marketoonist, cited Solve’s ‘Blank Video Project’ as inspiration in his weekly cartoon titled “Marketing Vanity Metrics.” Marketoonist, a weekly newsletter that uses cartoons as shareable media to help large and small businesses, has grown to reach 100,000 business readers and has had its cartoons featured by the Wall Street Journal, Fast Company, Forbes and The New York Times.

This week, Marketoonist challenges marketers to choose actionable vs. vanity metrics. Author Fishburne asserts that in an increasingly data-driven landscape, brands and marketers must resist the temptation to use Likes or Views as proxies for success. The same point of view was provocatively exposed last year by Solve in a well-documented agency experiment titled ‘Blank Video Project,’ featured in this week’s Marketoonist newsletter and cartoon.

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Bi-Annual Conference Hosted In Houston Celebrates Momentum Of Strategic Plan

Solve’s True Value team was on hand as True Value executives touted initial results of the recently implemented strategic plan at the 2016 Spring Reunion. Themed “The Value of Momentum,” the event took place at George Brown Convention Center in Houston. Weekend highlights included hearing first-hand success stories from retailers and the announcement of additional investments in technology, paint and supply chain. True Value continues its commitment to be the industry’s number one locally owned hardware co-op.

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