The Porsche 911–the icon of the Stuttgart, Germany-based sports car manufacturer–ranked highest in its segment, receiving the J.D. Power Award as the vehicle with the highest level of initial quality in the premium sports car segment. The Initial Quality Study, now in its 26th year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study captures problems experienced by owners in two distinct categories: design-related problems and defects and malfunctions. J.D. Power and Associates Initial Quality Study tests vehicles from a total of 34 international automakers in its U.S. survey.

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Agency Employee Stars As Curtis In Musical Comedy ‘Sister Act’

A team from Solve enjoyed an evening of music and theater and witnessed coworker Andre Shoals in the well-reviewed production of ‘Sister Act.’ Based on the 1991 film starring Whoopi Goldberg, ‘Sister Act’ tells the story of nightclub singer Deloris Van Cartier hiding as a nun after witnessing boyfriend Curtis cap an associate in the alley behind his club. Featuring the music of Alan Menken, ‘Sister Act’ is winding up its successful run later this month. “We believe strongly in celebrating creativity in every form,” said Solve Executive Creative Director Hans Hansen. “Our team is proud of Andre’s acting career and shared a great evening together.”

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Agency Wins Competitive Pitch For Famed Hotelier Brand

Following a competitive review, Solve has been hired by Radisson, one of the world’s most-recognized hotel brands. The move marks the agency’s first foray into the hospitality category. Part of the Carlson Rezidor Hotel Group, one of the world’s largest hotel groups operating in over 110 countries and territories, Radisson is embarking on a significant brand journey. The agency will provide global brand positioning and identity, as well as target audience definition, connection strategy, media buying and messaging across traditional, digital and social channels.

“We’re delighted to partner with Solve. Their strategic and creative vision were impressive,” said Richard Flores, Vice President of Branding for Radisson and Radisson RED.

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Article Touts Agency’s “Great 2015”

Minneapolis Star Tribune business columnist Neal St. Anthony featured a story on Solve, summarizing the agency’s strong performance in 2015. Select passages from the article appear below.

• Veteran ad agency executive John Colasanti, who founded Solve with four partners in 2011, continues to build business as a local independent agency. Colasanti, who once ran Carmichael Lynch, reports that revenue was up about 50 percent to $7 million last year.
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• Solve added 12 employees to complete 2015 with 42 people.
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• Colasanti said he didn’t lose any existing clients and won new business from Green Giant, PepsiCo, Shopko, LeMond Cycling and Founders Brewing Company. It was also nice to keep existing business from the likes of Bentley and Porsche in the Solve garage.
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• “We’re off to a fast start in 2016 and forecasting a similar growth trajectory,” he added.

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