Coach Jerry Kill has been a tremendous inspiration and partner of our client the Epilepsy Foundation of Minnesota. Alongside the Epilepsy Foundation of Minnesota, we want to show our support for Coach Kill and the 60,000 Minnesotans living with epilepsy. Join us in thanking Coach Kill for his inspiration and leadership in the fight against epilepsy by including #jerrysota in your tweets and other social media posts. We’ll be gathering these messages of support with the Epilepsy Foundation of Minnesota and sending them to Coach Kill. You can also show your support by adding #jerrysota to your Facebook and Twitter profile images by using a Twibbon created for sharing this message. Thank you, Coach Kill, for inspiring and providing hope for 60,000 Minnesotans living with epilepsy.

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Team Participates In Artist Workshop, Creates Sculpture For Office

Vesper Atelier, a Minneapolis-based educational workshop for artists to refine their vision and understand sculpture as it relates to art and earth, recently welcomed a team from Solve eager to stretch its creativity. “The soul of advertising is tapping into an emotion that visually and audibly motivates an action,” said Solve Account Director Shawn Hansen, who coordinated the event. The group was hands-on with fabricating, bending and welding steel, mixed with wood, to create a sculpture for the Solve office.

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Solve Named One Of Five Finalists Based On Depth Of Creative Work And Innovative Execution

Solve has been named a Small Agency of the Year finalist in the 2015 iMedia Agency Awards. The annual awards recognize the most valuable, innovative agencies in digital marketing. An advisory board of senior executives from companies including Virgin America, ESPN, MasterCard, Mondelez and Twitter determine the finalists. Solve is also a finalist for Best Agency for Video among a select group of agency finalists that includes Leo Burnett and Team One. Large Agency of the Year finalists include BBDO, Huge, R/GA, Sapient Nitro and Young & Rubicam.

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Third Annual The Shirt Show Showcases Top Design Talent

Nick Smasal, Solve Design Director and one of the founders of The Shirt Show, will be among the select roster of artists featured in this year’s annual design event. Top talent from the local creative community each display their inspiration on a t-shirt. This year’s Shirt Show takes place on Friday, October 23 at 514 Studios. Doors open at 5:30 pm. Solve and their friends at mono, Olson and Space 150 will provide kegs of beer, with food provided by MyBurger. As always, shirts are limited and for sale at this year’s show.

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Agency Shares Keys To Better Creative Output

As part of its ongoing commitment to provide thought leadership, Solve’s Ryan Murray, Account Director, spoke before members of the American Advertising Federation. Murray shared a presentation titled “Building A Client-Centric Agency.” The youngest agency to ever win the Ad Age Small Agency of the Year Award, Solve is founded on the principle of client centricity. Murray shared how focusing nimble, non-traditional agency teams on client challenges can lead to better creative work, and more importantly, solving client problems.

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Alumnus Teaches Classes, Shares Experience In “Personal Brand” Career Seminar

Solve employee and Illinois alum Roman Paluta recently visited the campus of the University of Illinois in Champaign. Invited by the university’s Charles H. Sandage Department of Advertising faculty and staff, Paluta spent time in the classroom sharing the agency’s approach to building brands. He also met with students in the college’s placement center to offer personal experience related to career preparation.

“We have a passion for this business and enjoy sharing our experience,” said Paluta, Solve Director of Business Development. “As an agency, we believe we have a responsibility to help nurture that passion among the next generation of professionals preparing to enter our industry.”

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Solve has bolstered its digital strength with the addition of Chelsea Janssen as Digital Project Manager. Janssen joins the agency from Schermer where she helped develop and maintain websites, microsites and multi-point digital campaigns. The Iowa State grad has honed her skills working with clients including 3M, Honeywell and Eaton. “As our digital workload continues to grow, we’re excited to add someone of Chelsea’s experience and talent level,” said Solve President Corey Johnson.

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“Veggies For Real Life” Campaign Focuses On Crazy Dinner Nights

Solve has launched its first campaign for Green Giant since winning creative duties for the renowned vegetable brand back in April. Young families with busy schedules begging for mealtime convenience led to sliding sales and eroding relevance for the historic brand. Weekday dinners have evolved to quick-to-table meals that simply overlook vegetables. In a new campaign breaking this week, category icon Green Giant serves as a catalyst for reinserting vegetables into dinnertime.

Anchored by digital content and radio, Green Giant embraces the fact that dinnertime can get a little crazy between kid’s activities, homework and to-do lists. By shooting content with real families, in real kitchens, Green Giant captured the true dynamic of preparing weekday meals. “We basically told these families to do what they normally do–and the result was content that holds a lot of connective power,” says Solve Integrated Creative Director Eric Husband. The “Veggies For Real Life” platform acknowledges that even on hectic dinner nights, there’s always time for parents to add veggies to the dinner plate.

Green Giant “Veggies For Real Life: Mom” from solve on Vimeo.

Green Giant “Veggies for Real Life: Dad” from solve on Vimeo.

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Solve has bolstered its creative department with the addition of Copywriter Joe Stefanson, who joins the agency from Modern Climate. His previous experience includes stints at Martin Williams and Y&R New York. “Joe brings a ton of talent and a fresh perspective to our team,” said Solve Executive Creative Director Eric Sorensen. “We’re excited to turn him loose on some of our clients’ business challenges.” Stefanson will work on several Solve brands, including True Value Hardware and Bentley Motors.

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Celebrity Star Of “Who’s The Boss” Fame Gets Photo Taken At Galbani Italian Fest

Solve client Galbani was title sponsor of the recent 2015 Galbani Italian Feast of San Gennaro Festival in Los Angeles. Galbani Italian Cheese hosted a booth where passersby received product samples, giveaways and watched cooking demos. Solve helped Italy’s #1 cheese brand create a photo booth allowing festivalgoers to have pictures taken with Italian-themed backgrounds–attracting celebrity Tony Danza and his family for a photo.

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