Industry Veteran Joins Agency In Senior Role

Fast-growing advertising and branding agency Solve has hired Drew Hack as Account Director. Hack has worked at Fallon, Olson and Carmichael Lynch and was most recently VP Marketing at Sun Country Airlines. Hack’s pedigree comes from leading iconic brands including Harley-Davidson, Nike and Nestlé.

“Drew’s passion for building brands and inspiring killer creative work is a trademark of every career stop he’s made,” said John Colasanti, Solve CEO. “We’re excited to add his energy and experience to our team.”

The agency’s rapid growth has fueled its ongoing hiring trend. So far this year, Solve has added Président, Galbani and Black Diamond–three leading, premium cheese brands from Lactalis Group; Shopko Stores; Green Giant; LeMond–Greg LeMond’s new cycling and fitness company; Founders Brewing of Grand Rapids, MI; and a project from PepsiCo.

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Times Square Event Draws Thousands, Introduces New Yorkers To Europe’s Leading Cheese Expert

A team from Solve helped client Président Cheese activate its sponsorship of the Best of France festival. The biannual festival drew over 500,000 attendees to New York City’s Times Square over the weekend. As a major sponsor, Président Cheeses and Butters were featured in a sampling booth and at recipe demonstrations. Additionally, Président Butter set a Guinness World Record for the world’s largest butter sculpture, which featured the Parisian skyline. The event served as the launch for the brand’s upcoming “Life Well Paired” integrated campaign, which is their first major effort with Solve.

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Solve has added to its creative bench strength with latest hire Jarrod Gustin who joins the agency as Art Director. Gustin’s introduction to Solve was as an art direction and design summer intern contributing across the roster of brands, including the agency’s recent campaign for the IVEY Awards. The Colorado native previously worked at Victor & Spoils on brands including Midnight Moon Moonshine and Muller Yogurt. “Jarrod’s eye for design and care for detail is beyond his years in this business,” says Solve Executive Creative Director Hans Hansen. “Talent aside, his work ethic is unmatched. We’re excited to have him.”

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Agency Team Among Sold-Out Audience At 11^th Annual IVEY Awards

The 11th annual IVEY Awards attracted a sold-out audience to the show designed to recognize and showcase the work of Twin Cities professional theater companies and artists over the past year. Capping a partnership that began earlier this year, Solve and client celebrated at the IVEY Awards, Monday September 21, 2015 at the State Theater in Downtown Minneapolis. The combined agency-client team developed this year’s “Find Yourself, Lose Yourself” campaign to increase public awareness of the theater community and attendance at Monday’s 2015 IVEY Awards show event.

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Solve has added to its team with latest hire Andrea Styczinski, who joins the agency as an account supervisor. Most recently, Styczinski was a senior account executive at Olson, where she spent the past three years working on Target, Whole Foods and Supercuts. The Wisconsin native and University of Minnesota graduate began her career at GdB on Summit Beer and Anytime Fitness. “Andrea has the makeup we look for in our account team,” says Solve Account Director Ryan Murray. “She loves good work and has a passion for inventive ideas.”

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“Find Yourself. Lose Yourself.” Campaign Captures Essence Of Theater, Drives Attendance For 2015 Ivey Award Show

The 2015 IVEY Awards will take place Monday, September 21 at the historic State Theatre in Minneapolis. Solve’s pro bono campaign, “Find Yourself, Lose Yourself,” has elevated interest in the upcoming award show event and local theater community since breaking last month in print, digital, outdoor, broadcast and social media. Unique to the IVEY Awards, the general public is allowed to attend, enabling theatergoers to mingle with their favorite performers at what has become the Twin Cities’ pinnacle event to celebrate professional theater.

“We were very happy to donate our time to the IVEY Awards,“ said Eric Sorensen, Solve Executive Creative Director. “Theater is a big contributor to the Twin Cities’ rich reputation as a center for creativity, and we’re excited to help shine a spotlight on it,” added Sorensen.

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Agency And Client Team Catch Taproom Show By Jessica Lea Mayfield

A team from Solve hung out with new client Founders in the brewery’s taproom last evening to take in Jessica Lea Mayfield and her band performing live. Founders Taproom overlooks the company’s classic brewhouse. Modeled after a German beer hall, the taproom is a former trucking depot complete with a patio and beer garden. Founders Taproom welcomes musical artists throughout the year, and serves as a testing ground. On any given day, visitors can find several beers on tap that are only available at Founders.

Jessica Lea Mayfield has gained widespread acclaim for singing delicate confessions about love, heartbreak, and contradictory emotions in a way that captivates listeners and enchants critics. Whether she was heartbroken, or breaking hearts, Mayfield’s acoustic strumming and laid back demeanor have remained consistent since her earliest recordings.

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Americas Prepare For Release Of Fastest, Most Luxurious SUV On Planet

Shrouded in secrecy for months, the Bentayga has finally been revealed to the world today in a dedicated media hub. Leading up to the full public world debut at The Frankfurt International Autoshow on Sept. 15, today’s reveal gives insiders a first look at what Wolfgang Durheimer, Chairman and Chief Executive of Bentley Motors calls, “the next step in our brand’s bold future.” An all-new twin-turbocharged 6.0-litre W12 engine at the heart of the new Bentayga enables a top speed of 187 mph, making the Bentayga the world’s most powerful and fastest SUV. “With this extraordinary car we are looking forward to an exciting period of strong growth and sales success for Bentley,” said Durheimer. Customer deliveries commence in early 2016.

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