Solve Research Study Explores Relationship Between Party Affiliation And Party Bias

In anticipation of a frenzied election season, Solve published the results of its recent Self-Made Minds consumer study at www.self-mademinds.com. Among its key findings, 40% of people reported disbelief of factually true statements if they were made by someone in the opposing party. Conversely, people were 32% more likely to believe a true statement if it originated from their side of the aisle.

To conduct the research, survey respondents were asked whether they believed factually true statements such as “the First Amendment doesn’t cover all speech” and “the president doesn’t oversee the judicial branch.” Half of the respondents were told that these statements were made by Barack Obama and Hilary Clinton. The other half were told that the statements were attributed to Ted Cruz and Rand Paul. Afterwards, respondents were asked which political party they identified with.

“Like others, we’ve noticed how polarized politics has adversely impacted our culture,” said Solve Digital Strategist Neil James. “While we found the insight into consumer psychology fascinating, our real hope with Self-Made Minds was that we could effect positive societal change by raising awareness of how polarization truly colors our worldviews.”

In addition to exploring the study, visitors to www.self-mademinds.com are encouraged to demonstrate their commitment to independent, critical thinking. Users can change their social media profile photos, sign up for election-themed e-mail alerts and share survey findings with their friends and family.

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Solve team members recently returned from Denver having attended client True Value’s retailer convention. True Value’s senior leadership used the bi-annual gathering to unveil their highly anticipated strategic plan in development for much of this past year. The presentation outlined an aggressive vision for growth over the next five years. Major initiatives span store upgrades, investments in technology and a revamped national advertising plan.

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Solve client Optum Pro Cycling recently partnered with Plus One Health Management and Working Bikes to assemble and distribute 49 Diamondback Viper bicycles to underprivileged youth in the Chicago area. Since 1999, Chicago-based Working Bikes has helped to bring bicycles to families and communities in need across the globe.

Members of Optum’s racing team took a hands-on role in the initiative, which was part of a multi-day health and wellness seminar.

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“A Bee Friendlier Flower Bombing” Inspires Consumers To Help Bees

Building off of the momentum generated by the New York Times’ recent coverage of the campaign, Solve recently unveiled the latest evolution to its Bee Friendlier initiative for Cascadian Farm. The new film, titled “A Bee Friendlier Flower Bombing,” shows a modified crop duster dropping an avalanche of colorful seed balls over an agricultural community in California in order to create habitat for pollinators. The film’s goal is to motivate consumers to plant wildflowers – the simplest step one can take to help the struggling bee population.

“In an effort to rally and inspire people across the country to help bring back bee habitat, we wanted to show everyone what they can do in as big and memorable a way possible,” said Solve creative director Hans Hansen. Developed in collaboration with conservation nonprofit The Xerces Society and production partner HēLō, the film powerfully communicates to viewers that bees need our help, and that everyone is capable of contributing to the cause. Backing music was provided by Icelandic post-rock band Sigur Rós.
 

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Mpls./St.Paul Design Magazine Celebrates Agency In 2014 Design 100 List

The October 2014 Home & Design issue of Minneapolis/St. Paul Magazine features Solve among the 2014 Design 100. In the second annual Design 100 issue, magazine editors celebrate the people, places, spaces and stuff that add unique design and style to the cities of Minneapolis and St. Paul. Included among the Twin Cities’ most fashion-forward design across categories including fabrics, furnishings, architecture, photography and dining, 3-year old Solve was featured for its innovative branding and interior space design.

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