Solve client Optum Pro Cycling has graciously accepted an invitation to compete in the inaugural La Course by Le Tour de France, a circuit race on July 27th coinciding with the 21st and final stage of the world’s premiere cycling race. Six women will be chosen to represent Optum inside the 100-rider peloton. Running through the heart of Paris on the Champs-Élysées, the 12-lap race across the Tour de France’s beautiful final circuit will be broadcast internationally and is poised to become an iconic race on the women’s calendar.

“It is truly an honor to receive an invite to La Course,” said women’s Performance Director Kevin Field. “I think our team proved at (England’s) Women’s Tour that they can compete against the world’s top talent, and to have an opportunity to race on the Champs-Élysées in front of millions will be spectacular.” The winner of La Course will collect a prize of €22,500, the same sum awarded to Tour stage winners.

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Team Celebrates Impressive Results Of Rise Above Seizures Day

Solve client Epilepsy Foundation of Minnesota visited the agency recently for a presentation of results from its May 15 Rise Above Seizures Day event. For the event, EFMN distributed 60,000 balloons to individuals and organizations, to display and help raise awareness in recognition of the 60,000 people in Minnesota with epilepsy. The Solve EFMN team highlighted the following results triggered by the May 15 event:

– Information and referral inquiries are up 30%
– Organic search on efmn.org is up 2,750%
– New households registered are up 47%

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Farm Visits Across The Country Enhance Authentic Connection With Brand

Organic Valley recently began offering public tours of its family-owned farms in select markets across the country. Geared toward families with children, the fun and informative Organic Valley Farm Discovery tours provide a view into organic farming and offer consumers a chance to witness first-hand the farmer passion that makes every Organic Valley dairy product special. Solve helped craft the experience including a children’s activity booklet centered on a “Find the Missing Cow” mystery. Click here to see a tour schedule.

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