The Bentley Motors team from Solve and their client celebrated the return of Bentley Motorsport to North America on June 20 and 21. Bentley debuted the GT3 race car at Road America in their first race of the Pirelli World Challenge.

Solve is leading the development of a multi-faceted communications plan to support the return of Bentley to the racetracks of North America for the first time since 2003. The campaign includes highly-targeted advertising initiatives, customer engagement events and race team design inclusive of the semi-trailer truck that transports the race car and Dyson Racing team across the continent.

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After a highly differentiated recruitment campaign, Solve has hired two interns to participate in their summer program. Holly Davies and Taylor Graupmann beat out dozens of applicants with letters outlining their genuine interest in Solve’s hands-on program. Solve’s three-month internship emphasizes real work alongside agency employees for clients such as Bentley Motors, Organic Valley and True Value Hardware.

“Holly and Taylor demonstrated a deep understanding of our agency values and purpose in their application letters,” said Ryan Murray, Solve Account Director and intern program leader. “We look forward to them contributing to our clients’ momentum this summer.”

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Men’s, Women’s Teams Best Overall In Minneapolis Race

Optum Pro Cycling claimed the North Star Grand Prix title this past weekend with Ryan Anderson taking home the yellow jersey. The racing team, a long-standing Solve client, delivered a near-perfectly executed team performance over the 5-day, 6-stage race. It was the fourth straight title at the prestigious hometown race for the hometown team.

Both the Men’s and Women’s Teams were crowned best overall. It was the first time in team history both the men and the women have won. Additionally, Leah Kirchmann took home the Best Young Rider prize.

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humanpoweredhealth.com, a fan engagement site for Solve client Optum Pro Cycling, was profiled today by Communication Arts and named the online magazine’s Web Pick Of The Day. The site, a collaboration between Solve and Circuit Global Sports, champions active lifestyles and leverages the power of community by encouraging fans to share Tweets and Instagram photos of their fitness endeavors using #HumanPoweredHealth.

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Groundbreaking Campaign For Medifast Achieves Highest Honor

“Become Yourself,” a multi-platform campaign developed by Solve for weight loss client Medifast was honored with a Gold at last evening’s North American Effie Awards Gala in New York. The campaign features real Medifast clients filmed as they begin the program and again nine months later. Careful editing then shows Medifast users having conversations with their future thinner, healthier selves.

“A nine-month production timeline presents a number of risks. This award belongs to our clients at Medifast who showed incredible confidence in a start-up agency and an ambitious idea,” said Solve CEO John Colasanti.

View the Medifast case study

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In a new radio campaign for Organic Valley, Solve is getting consumers to think more deeply about where their food comes from and how it’s produced. The campaign, titled “Organic Food For Thought,” launched in late May with eight new spots across select markets. “Organic Valley has always been a thought leader in the organic space. This campaign gives them a platform to tout the superiority of their products while starting a thought-provoking conversation with the moms who buy them,” said Solve creative director Eric Sorensen.

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Latest Addition To Growing Agency

Parker Mullins has been hired as Account Manager. Mullins joins the agency from Campbell Mithun, where he was an Interactive Media Analyst. Mullins also worked at Duffy & Partners in the account management group. His brand experience includes KeyBank, Wellmark, Bacardi and Hallmark. At Solve, Mullins’ responsibilities will center on True Value Hardware, Abu Dhabi Commercial Bank and Orbea Bicycles.

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