A new piece of Bentley history was written this past weekend at Silverstone, the legendary home of British motorsport, with a stunning victory at the second round of the Blancpain Endurance Series. In only the second competition event for both the Continental GT3 and Bentley’s new race team, a hard-fought race ended with Bentley’s #7 car crossing the line to an astonishing first place finish.

With a deep racing heritage, and a long history of winning, Bentley now heads to America to race in the Pirelli World Challenge Series starting June 19 at the famed road course of Road America in Elkhart Lake, WI. Bentley, in partnership with decorated race team Dyson Racing, will be in the GT3 class going head to head with Lamborghini, Ferrari and Aston Martin, to name a few. Races will be broadcast on NBC Sports Network.

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Discuss Trends In Creativity With Design Legend B. Martin Pedersen

Solve creative directors and founders, Eric Sorensen and Hans Hansen, recently visited Graphis headquarters in New York. Graphis is widely viewed by the international artistic community as the defining voice of excellence in design, advertising and photography. Graciously hosted by publisher and global design legend, B. Martin Pedersen, the trio discussed creativity in the industry. Pedersen shared details regarding the upcoming launch of a new website for Graphis that will include award-winning work from past Annuals. Previously featured within Graphis Award Annuals, Sorensen and Hansen in turn shared the story of Solve’s founding and discussed the award-winning creative work being done by the young Minneapolis agency.

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Optum Pro Cycling team rider Will Routley won the day’s stage, grabbed the position as the race’s overall points leader and retained his King of the Mountain status during Wednesday’s Tour of California in Pismo Beach, California. The Tour Of California, North America’s biggest race, pits the best teams and riders from around the world against each other and is truly a battleground for cycling’s most elite athletes. Routley’s win and his teammates supporting performance is a significant step forward for the Optum program, which continues to emerge as one of pro cycling’s most successful teams. Optum Pro Cycling, which rides under the Human-Powered Health brand platform, has been a Solve client since the agency’s inception.

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Thursday, May 15 is Rise Above Seizures Day in Minnesota. For its 60th Anniversary, client Epilepsy Foundation of Minnesota will be distributing 60,000 balloons in recognition of the 60,000 people in our community with epilepsy. Individuals and organizations making donations will in turn receive red helium-filled balloons to display and help raise awareness.

Utilizing an idea created by pro bono partner Solve, EFMN is using a balloon as an inspirational metaphor, symbolizing the ability to rise above seizures and achieve one’s highest dreams. Partnering with the Minnesota Twins, EFMN will be at Target Field for Thursday’s 12:10 pm Twins/Red Sox game where University of Minnesota football coach Jerry Kill will throw out the ceremonial first pitch. Neighboring businesses surrounding Target Field will display balloons and “turn the area red” to raise awareness.

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Solve has launched a spring campaign for client True Value, the Chicago-based, 3,500-store national hardware chain. Building upon the foundation established in last year’s re-branding campaign, Solve continues to tap into the emotional fulfillment do-it-yourselfers derive from successfully completing a project.

Consisting of short- and long-form content created by the agency, the seasonal campaign, “Summer Moments,” shows people enjoying the fruits of their spring DIY efforts and features the True Value products that enabled those moments. The brand is connecting with its DIY target through digital videos, interactive banners and social media content including a Pinterest promotion. The social/digital campaign is supplemented by targeted cable TV and radio.
 

True Value – Basil

True Value – Epic Battle

True Value – Movie Night

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Solve recently returned from being on location in Los Angeles producing client True Value’s spring season campaign. The team captured content to launch the next phase of last year’s successful rebrand campaign “Behind Every Project is a True Value.” “This campaign will remind consumers that True Value truly understands why the spring DIY season is so important,” said Ryan Murray, Account Director. Look for the comprehensive campaign in the coming weeks on broadcast, online and social media.

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