A team from Solve joined client Bentley Motors at the North American International Auto Show (NAIAS) in Detroit, MI on Monday of this week as Bentley unveiled its Continental GT V8 S in North America. The model marks the addition of V8 power to the world’s most stylish, luxury grand tourer. Media attention was high for the North American debut of the Continental GT V8 S as the Americas remain Bentley’s number one market. The new Bentley model was on display alongside the world’s fastest four-door luxury sedan, the Flying Spur, and the pinnacle of the Bentley range, the Mulsanne. “Seeing the response to the brand’s success first hand gets our adrenaline pumping,” said Solve Account Director, Shawn Hansen. “We’re proud to represent such an iconic brand in such an important market.” 2013 was a record year for Bentley with global deliveries up 19%. The Americas reinforced its position as the number one market, with deliveries increasing by 28%.

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Agency Taps Dubai For Latest Talent Addition

Janelle Erickson is trading the desert heat of Dubai for the chill of Minnesota winters. Solve’s newest creative hire joins the agency from Leo Burnett in Dubai. Erickson represents the agency’s commitment to scour the globe in search of the right talent. “We like the world view Janelle brings. Her work demonstrates big thinking in non-traditional spaces and an ability to connect with diverse audiences,” says Solve Creative Director Eric Sorensen. Last year, Erickson won two Cannes Lions for her work for Nawras, a leading telecom provider in the Middle East and North Africa. Her passion for traveling led her to TBWA Dubai four years ago. Prior to her time overseas, she worked at Wong Doody in Seattle.

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