To increase Organic Valley butter and whipping cream sales this holiday season, Solve positioned the popular baking goods as “secret ingredients” to the most memorable holiday celebrations. The campaign focuses on the high quality Organic Valley brings to the holiday table, and features specific content tailored to each media partner. The national holiday effort also includes a one-of-a-kind Caramel Apple Pie recipe developed by James Beard award-winning 112 Eatery Pastry Chef Amy Beehler. “This campaign’s messaging, placement and tailored content delivers a high level of engagement for holiday bakers – novices and experts alike,” said Maureen Clark, Associate Media Director. Epicurean consumers are rewarded with recipes, baking tips, holiday prizes and a sweepstakes.

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Marks First Campaign From Solve Since Winning Account Earlier This Year

ADCB’s largest marketing campaign to date under the tagline “Money Can’t Buy Ambition” debuted today. The extensive multi-million dollar campaign will canvas the United Arab Emirates and feature outdoor, print, digital takeovers and the formal launch of social media channels. “Our partnership with Solve has brought a new level of insight and creative leadership to our brand,” said Martin Scott, Chief Marketing Officer and Executive Vice President of ADCB.

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Solve recently had a team in Crewe, England for a tour of Bentley’s design and manufacturing centre. The Solve team spent several days getting immersed in the Bentley business, including the future of Bentley product and brand vision. Bentley’s expansive plant in northwest England has a storied past that includes once being used for aircraft engine production. Today, the factory hosts thousands of personal tours each year, many of whom are customers who come to see the bespoke vehicles assembled by hand.

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