Stadium Transforms Into Jerrysota In Home Win Over Nebraska

The team from Solve proudly joined client Epilepsy Foundation of Minnesota at the recent Minnesota vs. Nebraska Big Ten football game. An estimated 60,000 Minnesotans are affected by epilepsy, including University of Minnesota head football coach, Jerry Kill. At the second annual epilepsy awareness event sponsored by the organization, 50,000 rally towels were distributed to fans, many of whom were clad in Jerrysota T-shirts, who waved them fervently last Saturday afternoon during the Minnesota victory.

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Solve recently had a team on location in the United Arab Emirates shooting new work for client Abu Dhabi Commercial Bank. The multi-national campaign, set to break later this fall, will be the bank’s largest to date. “Learning the spirit of the region, and harnessing it in the UAE for the ADCB brand, has been an important step for Solve,” said Creative Director Hans Hansen.

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Linnihan Joins The Agency To Work On Its Recently-Won Bentley Motors Account

Conor Linnihan has joined Solve as Account Manager on the agency’s Bentley Motors account. Prior to Solve, Linnihan worked for two years at Hunt Adkins in Minneapolis. His brand experience includes Mayo Clinic, iWireless and Canterbury Park, where he was involved with mass media, mobile and social campaign strategy and execution.

“Conor’s smarts, drive and contemporary perspective will allow him to contribute significantly, both on Bentley and within the broader Solve organization,” says John Colasanti, Solve CEO.

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Biannual Sales Meeting Is Record-Setting Success

True Value Company’s recent Fall Reunion in Chicago’s McCormick Place saw a 5-year high in attendance across the company’s independent store owners, company vendors and corporate support team. The biannual (spring and fall) meeting showcases the company’s product lines and business plans for the upcoming year. In partnership with the True Value marketing team, Solve helped redesign the brand experience for this fall’s meeting to be closely aligned with their recently launched national brand campaign.

“‘Behind Every Project Is A True Value’ is a powerful brand idea,” said True Value VP, Marketing and Chief Customer Officer, Blake Fohl. “More than just a message in our national advertising, we’re driving the idea into the very soul of this organization – our 3,300 independent store owners and their customer service teams.”

Solve touched numerous parts of the experience including crafting an interactive brand building workshop for store owners. In addition, store owners were invited to step into a video booth and share how they live the brand every day. Heartfelt stories of retailers proudly partnering with customers in their communities to enable successful project completion were captured on video and played on screens throughout the show floor.

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Popular Faucet Brand Adds To Agency’s DIY Experience

Solve has been hired for a branding project for Delta Faucet Company, a wholly owned subsidiary of home improvement and building products leader, Masco Corporation. America’s faucet innovation leader, Delta offers an extensive line of residential (kitchen and bath) and commercial products.

The Delta experience will add to Solve’s growing expertise in the DIY category. The agency was awarded the True Value Hardware account after a competitive pitch in February 2013. That brand’s “Behind Every Project Is A True Value” campaign continues to build momentum in the marketplace with growth in brand awareness, retailer engagement and sales.

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RPA Veteran To Relocate From Los Angeles To Minneapolis

Shawn Hansen has joined Solve as Account Director on the agency’s Bentley Motors account. Solve was recently appointed Bentley’s AOR across its America’s region (including North, Central and South America).

Hansen comes to Solve from RPA in Santa Monica, California, where he spent 13 years in escalating management roles on the agency’s Honda and Acura accounts. At RPA, Hansen was involved with several high-profile campaigns and architected communication strategies for a number of product launches, including Honda’s initial foray into a truck platform and Acura’s entry into the SUV market. “Shawn’s auto pedigree is formidable. His experience across brand, dealer and product launch initiatives makes Shawn a perfect leader for the Bentley business,” says John Colasanti, Solve CEO. Bentley is shoring up its brand in the Americas prior to a planned SUV introduction in 2016.

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