Agency To Help Luxury Car Maker Drive Sales In Americas

Solve has been hired by Bentley Motors as agency of record across the company’s Americas region (including North, Central and South America).

Since its start in 1919, Bentley has set the standard for automotive craftsmanship and performance. The company, headquartered in Crewe, England, has Americas operations in Herndon, Virginia. Bentley has been owned by Volkswagen AG since 1998.

Bentley is looking to build on its success in the Americas, the company’s largest sales region, by infusing fresh energy into its branding program. The company is planning to launch an SUV model in 2016. “The Solve team understands the premium automotive category and the distinct position Bentley occupies in that space,” says Christophe Georges, Bentley President and COO. “They know how to deliver at global, national and local levels, as well as how to inspire and support a dealer organization,” Georges added.

Solve won the account in a competition among five agencies. “Bentley is a legendary brand with a wonderfully ambitious spirit,” says John Colasanti, Solve CEO. The founders of the two-year-old agency worked closely with Porsche launching the company’s Cayenne SUV. Their additional automotive experience includes Subaru, Chrysler and Harley-Davidson.

Solve partnered with Akquracy, a Minneapolis-based CRM company, during the review and the two firms will work together developing Bentley communications strategy and implementation moving forward.

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Roman Paluta has joined Solve as Director of Business Development. Paluta brings a wealth of experience, having worked at agencies including Leo Burnett/Chicago, Carmichael Lynch/Minneapolis and recently Bailey Lauerman/Omaha, where he was President of the 2013 Ad Age “Small Agency Of The Year” National Award winner.

Hiring Paluta is a significant move for the fast rising, two-year old Solve. “With a solid talent and business foundation in place, now’s the time to proactively architect our growth,” said John Colasanti, Solve CEO. Colasanti and his three partners worked with Paluta for over ten years at Carmichael Lynch. During their time together, the agency added high-profile clients including Porsche, IKEA, Harrah’s Entertainment, AG Edwards and Subaru. “Roman’s proven ability to understand client needs makes him an exceptional matchmaker. He’ll help us identify more marketers who value the results that come from the straightforward, client-centered way we work,” Colasanti added.

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Neil James has joined Solve as Digital Strategist. James comes to Solve from Russell Herder in Minneapolis, where he spent four years working with clients including TCF Bank, the University of Minnesota and Minnesota Department of Health. His expertise in information architecture, user experience, content management, mobile strategy and responsive site design will expand Solve’s ability to provide powerful digital solutions to its clients.

“Neil’s experience across the digital advertising landscape and passion for optimizing and driving success make him a great addition to the Solve team,” says Corey Johnson, Solve President. James will work on Solve clients including Organic Valley and True Value.

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