Solve Launches American Standard’s First Ever Self-Cleaning Toilet

ActiClean™ Uses Revolutionary Technology To Eliminate America’s Most Dreaded Household Cleaning Task

In partnership with client American Standard, Solve is introducing a new campaign for ActiClean™, the first toilet to use a revolutionary cleaning system that allows you to clean your toilet with the simple push of a button. Homeowners can activate a 1-minute quick clean or a 10-minute deep clean cycle to scrub the bowl deep-scour clean. The multi-million dollar national campaign called “Surprise! It’s the In-Laws!” spans TV, radio, consumer and trade print, digital and paid social. Broadcast uses targeted cable and video-streaming networks and is complemented with home decor print for consumers and interior design print for architects and designers.

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